Fashion in the 1960's changed dramatically over the decade, the early years were influenced heavily by 50's style until the quick transition to fashion styles more associated with the 70's made in the later years.
- From 1960 to '63 the natural sleek fitted look derived from the previous decade was very popular. Women wore simply cut dresses known as "little nothing." The bouffant hairdo was also being sported.
- As the new, younger look started to spread throughout America hair let loose, skirts got shorter, necklines got lower, and the controversy began.
- Throughout the next few years a lot more skin was shown on women.
- The idea of individualism came around as women and men revolted against popular design, the phrase "do you own thing" was popularized because of this.
- In the late 60's women's clothing became more masculine with pants suits and male style became more feminine with tighter fitted pants.
- The idea of unisex fashion came into play, clothes that both men and women could enjoy.
- The image to the right is from a men's fashion catalog published in the 60's, this look is entitled "Boys London Look Mod Style."